Nfty gay

Mid-day Gujarati. Mid-day Hindi. A watches and accessories brand is rocking the ad world with a gay-themed commercial, proving that after cinema, this industry may be waking up to get its gay on. Closets are for hangers, not for people -- the gay community telling people to come out has been saying for a while now.

These voices have found endorsement from the advertising world. In a path breaker or what one would commonly call game changer, Fastrack, a youth-centric brand of watches and eyewear may have just started to redefine the advertising paradigm with its lesbian themed advertisement running on TV since the beginning of April.

The closet is pink. Though pink is associated with gay Iyer claimed the colour was chosen because they wanted a hi-fashion portrayal. This ad film, often seen in the midst of the ongoing Indian Premier League IPL matches, begins with a shot of a pink closet.

The closet opens and a girl emerges from the it, checking time on her Fastrack watch. Another girl follows her. They give each nfty gay the eye, adjust their attire are you thinking what everybody is thinking? Move On. Girls coming out of the closet literally, adjusting their attire.

Do not hide or couch your sexuality.

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The advertisement is buzzing on social media sites and has created a flutter because of the fresh, bold and direct message. It is also very upfront about this demographic in society. Has the ad world woken up to the power of what is called the pink rupee? The pink rupee is the spending power of the gay community.

Walking in two different directions but giving the viewer and the industry something to think about. We did make a conscious decision to get this message across. Sonam Modi opines it is important to see how society reacts. For Iyer, the ad spoke to simply everybody.

What we are telling nfty gay, whatever your preferences so be it. Sridhar Rangayan. Reactions There are plenty of comments on the Internet proving that the ad has caused raised eyebrows to disappear into hairlines altogether in surprise. Yet, it is astonishment with a dash of nfty gay.

Art director Gita Simoes l with fashion designer Wendell Rodricks at a book launch event held earlier in the city. It is also deliciously in-your-face and makes a very bold statement. Such queer-friendly advertisements are surely welcome as it is an interesting way to normalise queer desires.

I hope that such ads are not merely a marketing device to sensationalise and grab eyeballs, but also are followed up with long-term close engagement with the LGBT community.